Japan Market Entry Article Series: Essentials of Localization

What is Translation?

Two translation methodologies: Domesticating v.s. Foreignizing

What is Localization?

Example: Difference in dislike of vegetables in Inside Out

Three steps to take for translation

One step further: Transcreation

Conclusion

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btrax is a Japan Market Expansion Expert based in San Francisco and Tokyo. We bring you exclusive insights on business in Japan.

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btrax

btrax

btrax is a Japan Market Expansion Expert based in San Francisco and Tokyo. We bring you exclusive insights on business in Japan.

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