Japan market entry article series: How to Launch your Product in Japan during the Pandemic

  1. Square Online Checkout: Allows a business to create a payment link to a product/service in a text message or QR code without building an eCommerce website.
  2. Square Online: Allows a business to create a professional website to showcase your business online, sell your items, share blog-style stories, and accept payments with Square.

The Pandemic in Japan

So What Did Square Do to Succeed?

Conducted Research from the Other Side of the World

Launched with a Virtual Press Conference

  • Offer simultaneous live translations
  • Do live Q&A via chat
  • Japanese reporters would rather hear from the decision-makers of the team or company, even if they are not Japanese
  • A combination of virtual and live press conferences will be more common moving forward

Bonus Insights

  • Did you know the main lead of MEMOIRS OF GEISHA was not Japanese? Many Japanese could tell when they saw the movie. It has been a hot-button topic in the U.S. and we just wanted to share that it can also be taken as a sign of disrespect for the Japanese culture. One tip is if you do not have the budget to use the appropriate models, replace them with puppies.
  • Usage of social media is strikingly different from Japan to the US. For example, the heavy presence of Twitter in Japan vs the everyday usage of Facebook in the US. Placing your app location in Japan or creating a Japanese account will reveal more insights into local preferences than a Google search could ever do.
  • Comb through your marketing and product assets to ensure localization in the details. Go do the extra mile to ensure the details align!
  • Eugene shared a real example of a loading error page which translated the word “Oops!” from English to Japanese. His team had used 「えー!」(Eeeeh!) which may be inappropriate for a business setting, while「おっと!」 (Oops!) conveys a mistake in a more formal setting.

Don’t have the right resources? Btrax is here to help

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btrax is a Japan Market Expansion Expert based in San Francisco and Tokyo. We bring you exclusive insights on business in Japan.

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btrax

btrax

btrax is a Japan Market Expansion Expert based in San Francisco and Tokyo. We bring you exclusive insights on business in Japan.

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