Japan market entry article series: How Did IKEA and Starbucks Successfully Localize in Japan?

  1. Those who believe that a global strategy will work in Japan
  2. Those who understand the landscape of the Japanese market and need to create a strategy specific to Japan.

Example 1: IKEA

Example 2: Starbucks

  • Back then, Japan had a very high rate of smoking with around 60% of males smoking. This made the idea of a non-smoking cafe quite risky from the standpoint of revenue since they were potentially excluding male consumers. Starbucks initially installed a non-smoking area in its 1st store but soon all of the stores became non-smoking. This strategy succeeded in attracting their main target. They did a great job in successfully reaching loyal customers from the start.

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btrax is a Japan Market Expansion Expert based in San Francisco and Tokyo. We bring you exclusive insights on business in Japan.

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btrax

btrax

btrax is a Japan Market Expansion Expert based in San Francisco and Tokyo. We bring you exclusive insights on business in Japan.

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